Taking new trends into account.
Abstract: Parkers Accounting is an accounting firm located in Bow, NH run by Lisa Bybee who provides a variety of services from accounting to fraud investigation. We had the opportunity to work with Lisa to create a new logo for her and redesign her website.
A juicy new website.
Abstract: Juicilicious is a juicing company run by Andrea Martin. Her new spot recently opened in Salem, NH across the street from our office. They offer a variety of organic juices, smoothies and acai bowls and needed a website to help promote them along with their business.
Introduction/Overview: We first met Lisa Bybee at a tradeshow here in New Hampshire. She approached us to inquire about a website and decided to make a purchase. After reviewing her website, we found that Lisa was using an outdated platform that was not mobile friendly or
up-to-date on the latest trends. Lisa was originally on a four page Wordpress site which was missing meta descriptions and her page titles were missing location information, we also saw flaws in the navigation and usability of her site.
Along with her website we also determined her logo was outdated and it was time for a new one. Her original logo was a text based design that used a futuristic-like font. She did have a simple “PA” design in a box with the same typeface as the rest of her font, but it was hardly legible because it was black text on a maroon box. These elements didn’t allow us to bring her current logo into the site as an added graphic element to aid her brand. Once the logo was complete we could then move onto revamping the website and tying all the pieces together.
How did we do it?
Results: We love our small businesses and see Parkers Accounting as a big success story. Not only did we create a modern logo and website to bring our client up with current trends, but Lisa was overly thrilled and impressed by her new designs. She relayed to us that her friends and family all said that it would be too much money and too much work, but her experience with us was quite the opposite and now all her friends want a website too!
The Data: We did not have the analytics for Parkers Accounting’s old site so the data is currently limited because the new site hasn’t been up very long. So far the average visitor went to 4.58 pages per session, spent 3:49 minutes on the website, and it has had 69 visitors. We’re off to a good start and expect these numbers to continue to improve.
Conclusion: Being one of our first small business clients this project was hugely successful. We reached all of our goals to: bring the website and logo up-to- date with current trends, redefine the Parkers Accounting brand, make the new site mobile friendly, improve the UX/UI and improve navigation, and set up the proper SEO architecture including page: titles, descriptions, and other meta information. With the new SEO structure in place we do plan on Parkers Accounting doing well in organic search results and getting more site traffic.
Introduction/Overview: Juicilicious is a brand-new company that opened in July 2017 right across the street from our building. The owner, Andrea, came to us for a website a few months before opening. We love working with small businesses and of course welcomed the opportunity to work with her! Andrea had already established a logo that she loved and wanted to use, so our task was to create a website that followed the brand she had already begun. She wanted her website to reflect the upbeat and inviting personality of her logo. She also wanted it to reflect the earthy feel and sustainable lifestyle she is upholding with her brand.
How did we do it?
Results: Juicilicious has been the most successful small business package we have worked on to date. Andrea
loves her new site and approved very quickly. She was extremely responsive in providing content and feedback which made for a smooth site build. The site came out great and we’re very happy we could set her up for a successful business open.
The Data: With a new site it takes time to gather data on how the site is performing. To see upward or downward trends we need the site to be live for a few months. With that said, Juicilicious is off to a great start. The site has been live for a month (7/4/17) and the bounce rate is low, viewers are spending over two minutes on the site and viewing 2.79 pages.
Conclusion: Juicilicious was a very successful project and we are very happy to be able to support local small businesses. Here at DocWeb we reached our goal to create a modern, adaptive website that follows the client’s brand and vision, and has the appropriate SEO architecture. We’ve heard from Andrea since the opening and she says that business is going well. We’re predicting that Juicilicious’ new site remains on an upward trend and continues to gather more visitors.
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