Taking new trends into account.
Abstract: Parkers Accounting is an accounting firm located in Bow, NH run by Lisa Bybee who provides a variety of services from accounting to fraud investigation. We had the opportunity to work with Lisa to create a new logo for her and redesign her website.
Introduction/Overview: We first met Lisa Bybee at a tradeshow here in New Hampshire. She approached us to inquire about a website and decided to make a purchase. After reviewing her website, we found that Lisa was using an outdated platform that was not mobile friendly or
up-to-date on the latest trends. Lisa was originally on a four page Wordpress site which was missing meta descriptions and her page titles were missing location information, we also saw flaws in the navigation and usability of her site.
Along with her website we also determined her logo was outdated and it was time for a new one. Her original logo was a text based design that used a futuristic-like font. She did have a simple “PA” design in a box with the same typeface as the rest of her font, but it was hardly legible because it was black text on a maroon box. These elements didn’t allow us to bring her current logo into the site as an added graphic element to aid her brand. Once the logo was complete we could then move onto revamping the website and tying all the pieces together.
How did we do it?
Results: We love our small businesses and see Parkers Accounting as a big success story. Not only did we create a modern logo and website to bring our client up with current trends, but Lisa was overly thrilled and impressed by her new designs. She relayed to us that her friends and family all said that it would be too much money and too much work, but her experience with us was quite the opposite and now all her friends want a website too!
The Data: We did not have the analytics for Parkers Accounting’s old site so the data is currently limited because the new site hasn’t been up very long. So far the average visitor went to 4.58 pages per session, spent 3:49 minutes on the website, and it has had 69 visitors. We’re off to a good start and expect these numbers to continue to improve.
Conclusion: Being one of our first small business clients this project was hugely successful. We reached all of our goals to: bring the website and logo up-to- date with current trends, redefine the Parkers Accounting brand, make the new site mobile friendly, improve the UX/UI and improve navigation, and set up the proper SEO architecture including page: titles, descriptions, and other meta information. With the new SEO structure in place we do plan on Parkers Accounting doing well in organic search results and getting more site traffic.