1 (888) 362.9329
A deeper look at Google Analytics
1) New vs. Repeat visitors - look at the total number of visitors, but also look at what percentage are repeat visitors. Is my site "sticky"? Are people coming back more frequently and in higher numbers? If more of my visitors are repeat visitors, it means they found something compelling on my site and came back to find more good stuff.
Google's analytics reporting is now included in the base maintenance package for all docWeb clients.
These reports are so comprehensive, it would take a small book to tell you all the ways you can use
these to increase the value of your website. Obviously things like total visits, length of stay and pages visited are important but here is a list of things we think should be watched.
Remember - docWeb provides these reports along with our analysis once each year, but just ask us and we'll email these reports to monthly.
These reports are so comprehensive, it would take a small book to tell you all the ways you can use
these to increase the value of your website. Obviously things like total visits, length of stay and pages visited are important but here is a list of things we think should be watched.
Remember - docWeb provides these reports along with our analysis once each year, but just ask us and we'll email these reports to monthly.
2) Referring sources - Where are your visitors coming from? Whether you engage in a link-expansion program or not, over time more and more resources out on the Internet will contain a reference to your site. Directory listing sites, blogs, social networks and others may post a link to your site. Increasing the number of referring sources is one of the best ways to improve your natural search engine results.
3) Page popularity - What is the most popular content on my site? knowing what people like to look at on your site can help you produce more content that people enjoy and find engaging and remove the content they do not enjoy.
4) Traffic by keywords - This can refer to a number of different metrics, but what you are trying to understand is what terms and phrases people are searching on to find your site, and how much traffic you are generating from organic search. To investigate this, you should look at a couple things. First, the number of people coming to your site using search keywords. Second, this portion of my traffic as a percentage of my total traffic. Finally, all of the search terms that people have used to find your website.
Most websites will look for balance. Do you have an appropriate ratio of new visitors as well, because if too many of your visitors are repeat, you're not growing your business. Most websites get a majority of traffic from new visitors, maybe 5% are repeat visitors.Those are global averages and your website may expect a different mix. Remember, always combine business knowledge with your statistics to see the whole picture.
This isn't really a "metric", but it provides a lot of insight into how your website is interpreted by the search engines and what kind of search queries drive traffic.